PROF. KOBBY MENSAH, CEO OF GTDC, DELIVERS KEYNOTE ADDRESS ON WORLD THEATRE DAY.
Professor Kobby Mensah, the Chief Executive Officer of the Ghana Tourism Development Company (GTDC), delivered an insightful address on the intersection of tourism and heritage, emphasizing its significance in the realms of promotion, conservation, and national development.
Speaking as the keynote speaker during the celebration of World Theatre Day at the School of Performing Arts, University of Ghana, Prof. Kobby Mensah underscored the need for a more holistic and strategic approach to integrating heritage conservation with tourism promotion.
A group photo session after event, participants with Prof . Kobby Mensah
In his speech, he highlighted the critical role of cultural heritage in shaping Ghana’s identity and attracting both domestic and international visitors. He noted that while Ghana has made commendable efforts in showcasing its rich history, traditions, and artistic expressions, there is still a need for a more sustainable and innovative approach to preserving historical landmarks, traditions, and cultural practices.
He also challenged key stakeholders including government agencies, tourism operators, cultural institutions, and local communities to critically reflect on the effectiveness of the country’s current strategies in positioning Ghana as a premier tourism destination. He called for greater investment in cultural infrastructure, enhanced storytelling of Ghana’s heritage, and stronger policies that balance economic benefits with the long-term protection of historical and cultural assets.
His address served as a thought-provoking call to action, urging all involved in the tourism and heritage sectors to work collaboratively in ensuring that Ghana's rich cultural legacy is not only preserved but also effectively leveraged to drive national development and global recognition.
PROF. KOBBY MENSAH, CEO OF GTDC, DELIVERS KEYNOTE ADDRESS ON WORLD THEATRE DAY.
Professor Kobby Mensah, the Chief Executive Officer of the Ghana Tourism Development Company (GTDC), delivered an insightful address on the intersection of tourism and heritage, emphasizing its significance in the realms of promotion, conservation, and national development.
Speaking as the keynote speaker during the celebration of World Theatre Day at the School of Performing Arts, University of Ghana, Prof. Kobby Mensah underscored the need for a more holistic and strategic approach to integrating heritage conservation with tourism promotion.
A group photo session after event, participants with Prof . Kobby Mensah
In his speech, he highlighted the critical role of cultural heritage in shaping Ghana’s identity and attracting both domestic and international visitors. He noted that while Ghana has made commendable efforts in showcasing its rich history, traditions, and artistic expressions, there is still a need for a more sustainable and innovative approach to preserving historical landmarks, traditions, and cultural practices.
He also challenged key stakeholders including government agencies, tourism operators, cultural institutions, and local communities to critically reflect on the effectiveness of the country’s current strategies in positioning Ghana as a premier tourism destination. He called for greater investment in cultural infrastructure, enhanced storytelling of Ghana’s heritage, and stronger policies that balance economic benefits with the long-term protection of historical and cultural assets.
His address served as a thought-provoking call to action, urging all involved in the tourism and heritage sectors to work collaboratively in ensuring that Ghana's rich cultural legacy is not only preserved but also effectively leveraged to drive national development and global recognition.